COMMENT
ON THE SLOGAN “I BRAIN ODTÜ”
I brain Odtu, I think, is a very successful
advertisement strategy for making the university’s name. Being one of the best
universities all over the world, METU (ODTU) has chosen a good presentation
model. Brain is the center of everything in human life. In METU, brain is also
used very much. They may try to say that we are thinking and moving logically,
we are educating our students as hardworking, successful individuals, we are,
indeed, shaping their brains. It has already affected people within or without
METU. There are people wearing t-shirts, sweat shirts in METU. I actually find
this slogan very successful. If I were a designer, I would make METU look like a
real attractive living space for students. I would use more visual
advertisement method. For example, I may use a mountain on which there are lots
of trees. All trees except for one red tree are located on foothill, which
symbolizes other universities. The red one is located on top of the mountain,
and it symbolizes METU as leading university. So, I would put a sentence curved
above mountain as “Shed from Clichés”. It
seems a little bit utopic, but it’s my design anyway. Maybe, the opportunities
of METU can be written on the leafs of the tree.
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